Hi, I’m Jamie Rothwell, a Senior UX Leader based in Vancouver, BC. Over the past 25+ years, I’ve had the privilege of working with amazing organizations like BBC, Channel 4, Sony, Bodog, ABB, ThoughtExchange, and Copperleaf—experiencing firsthand how design shapes the way people interact with technology.

I’ve seen this industry evolve through countless trends, technologies, and transformations, and I’m passionate about sharing what I’ve learned along the way. Here, I write about design, leadership, AI, and career advice—topics that matter whether you’re just starting out or navigating the complexities of leading teams.

I’m a lifelong learner who believes curiosity keeps you young in mind and spirit. You’ll also find me sharing design insights on my YouTube channel, Make It Awesome, where I explore what it takes to create work that truly resonates.

Thanks for stopping by—I hope something here sparks an idea or helps you on your own journey.